Chopard: history, style and iconic collections of the Swiss maison
Chopard is one of the most prestigious names in international luxury, celebrated for excellence in fine jewelry and high-end watchmaking. The Swiss maison represents a perfect balance of refinement, savoir-faire, innovation and timeless charm.
Wearing a Chopard jewel means choosing a signature able to combine classic elegance and contemporary sensitivity, with luminous and instantly recognizable creations.
The origins of Chopard
The history of the brand began in Switzerland in 1860, when Louis-Ulysse Chopard founded the maison with a strong vocation for precision and high craftsmanship. Originally born in the world of watchmaking, the brand gradually expanded its creative universe until becoming a leading name in luxury jewelry as well.
Thanks to a constant pursuit of quality and a distinctive style, Chopard established itself as a worldwide reference for elegance.
The Chopard style: luxury, light and harmony
Chopard built its success on a refined aesthetic language: harmonious lines, precious details, movement and great luminosity. Its collections express femininity, prestige and international taste.
Yellow, rose and white gold, diamonds, precious stones and careful craftsmanship give life to sophisticated jewels full of charm.
Chopard’s most iconic collections
Chopardissimo®

An elegant and immediately recognizable line that enhances the maison’s name by turning letters into a decorative element. Chopardissimo® rings, necklaces and bracelets combine brand identity and contemporary style in a refined way.
Happy Diamonds®

The maison’s symbolic collection. The famous moving diamonds, free to move between two transparent surfaces, revolutionized the concept of jewelry by turning light into movement. Happy Diamonds® has become one of the most loved and iconic lines in international luxury.
Why Chopard jewelry is so appreciated
The charm of Chopard comes from the meeting of Swiss tradition, high construction quality and emotional design. Its creations are loved for their elegance, prestige and ability to remain contemporary over time.
Buying a Chopard jewel often means choosing a piece that combines aesthetic value, recognizability and lasting desirability.
Chopard at ReLusso
At ReLusso, we select authentic Chopard jewels, carefully verified and regenerated through our exclusive Luxurigen™ method. Every piece is chosen for beauty, condition and desirability, with the goal of offering real and accessible luxury.
Discover the Chopard jewelry available at ReLusso
Trademark transparency
In fulfillment of our duties of fairness and transparency, Gioielleria ReLusso expressly declares that it is neither an official dealer nor an authorized retailer of the brands mentioned on this page and that it does not maintain direct commercial relationships with the companies owning such trademarks.
All jewelry from the brands mentioned on the site is purchased from private individuals, carefully selected and regenerated. ReLusso guarantees in every case the absolute authenticity and full integrity of the items sold, within the limits and guarantees provided by applicable law.
Any links to the official websites of manufacturers are provided solely to help visitors explore and learn more about the products presented. The trademarks and related websites remain the exclusive property of their respective owners. ReLusso is not part of the official network of dealers or authorized retailers of the brands featured on this site.

